Niche Marketing with Content Sites
Starting any online business will consist of a few basic steps to get a website up and running. The tasks involved may look a bit daunting in the beginning but the initial steps are really pretty simple. In order to set up a website for any purpose you must:
1. Buy a domain. You go to a site like Godaddy…there are many such sites….and purchase the rights to a name. Since there are no two names alike, you must choose something that is original. These sites have a place for you to type in your choices and find out what is available. The cost is under $10 per year for a domain name.
2. You must get a host for your website. There are thousands of companies on the Internet that provide web hosting services. In general terms there are three types of servers. There are shared host servers, dedicated servers and your own servers. You must do some research and find the one that is right for you.
3. You must build the web pages that will make up your web site. In earlier times you had to know HTML code and how to use it to build a website but that’s no longer the case. You can find WYSIWYG (What You See Is What You Get) programs that you can use to build your website without needing to know anything about HTML.
The above are just the basic steps to setting up a website for any purpose. Now here’s the part about setting up a content rich niche marketing website.
The first thing to do is to narrow your topic down as far as you can take it. The more narrow the topic, the better your chances are for succeeding. What is meant by narrowing down your topic is this: dogs – small dogs – Poodles – Toy Poodles– Tiny Toy Poodles – Caring for a Tiny Toy Poodle. By making the topic of your website as narrow as possible you will have an audience (potential customers)who are most interested in what you are offering.
Many websites consist of only 1 or 2 web pages. A content rich website will consist of many many pages. The key word here is ‘content’. The content must be directly related to the topic of your website. It must be timely and relevant. If your website is about ‘Caring for Tiny Toy Poodles’ there shouldn’t be any content about anything else. The content must be organized in such a way that no page is more than three clicks away from the main page. The information needs to be categorized. Staying with the ‘Caring for Tiny Toy Poodles’ theme, the information can be categorized into sections such as; Feeding, Special Needs, Grooming, Pedigrees, Training, etc. Content can consist of written information like articles or e-books or it can consist of audio or video products.
The products that you advertise or recommend on your content rich niche marketing website should always be directly related to the topic of your website.
For example, you wouldn’t advertise products related to bicycles, washing machines or other breeds of dogs on your site about ‘Caring for Tiny Toy Poodles’. It just won’t compute with your customers.
Your customers will want and expect the content of your site to be kept up-to date at all times. You will need to actively search for, or produce yourself, new material for your website.
Finally, a content rich niche marketing website should supply a message board or blog as a service to their customers. Customers like to be involved in a website they believe in and buy from. They want an opportunity to share their knowledge and exchange information with others.
1. Buy a domain. You go to a site like Godaddy…there are many such sites….and purchase the rights to a name. Since there are no two names alike, you must choose something that is original. These sites have a place for you to type in your choices and find out what is available. The cost is under $10 per year for a domain name.
2. You must get a host for your website. There are thousands of companies on the Internet that provide web hosting services. In general terms there are three types of servers. There are shared host servers, dedicated servers and your own servers. You must do some research and find the one that is right for you.
3. You must build the web pages that will make up your web site. In earlier times you had to know HTML code and how to use it to build a website but that’s no longer the case. You can find WYSIWYG (What You See Is What You Get) programs that you can use to build your website without needing to know anything about HTML.
The above are just the basic steps to setting up a website for any purpose. Now here’s the part about setting up a content rich niche marketing website.
The first thing to do is to narrow your topic down as far as you can take it. The more narrow the topic, the better your chances are for succeeding. What is meant by narrowing down your topic is this: dogs – small dogs – Poodles – Toy Poodles– Tiny Toy Poodles – Caring for a Tiny Toy Poodle. By making the topic of your website as narrow as possible you will have an audience (potential customers)who are most interested in what you are offering.
Many websites consist of only 1 or 2 web pages. A content rich website will consist of many many pages. The key word here is ‘content’. The content must be directly related to the topic of your website. It must be timely and relevant. If your website is about ‘Caring for Tiny Toy Poodles’ there shouldn’t be any content about anything else. The content must be organized in such a way that no page is more than three clicks away from the main page. The information needs to be categorized. Staying with the ‘Caring for Tiny Toy Poodles’ theme, the information can be categorized into sections such as; Feeding, Special Needs, Grooming, Pedigrees, Training, etc. Content can consist of written information like articles or e-books or it can consist of audio or video products.
The products that you advertise or recommend on your content rich niche marketing website should always be directly related to the topic of your website.
For example, you wouldn’t advertise products related to bicycles, washing machines or other breeds of dogs on your site about ‘Caring for Tiny Toy Poodles’. It just won’t compute with your customers.
Your customers will want and expect the content of your site to be kept up-to date at all times. You will need to actively search for, or produce yourself, new material for your website.
Finally, a content rich niche marketing website should supply a message board or blog as a service to their customers. Customers like to be involved in a website they believe in and buy from. They want an opportunity to share their knowledge and exchange information with others.
posted by northwind at
9:50 AM
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